Meet An ODROIDian: Justin Lee, CEO of Hardkernel

How has Hardkernel grown over the past 5 years? It is really hard to remember what happened in the past 5 years due to the limitation of my brain capacity, but let me try to recall what changes have happened. 5 years ago, Hardkernel had 11 people including me but we have 26 members today. We go to workshops every two to three times a year to relax and recharge.

Figure 1 – Hardkernel at a workshop 5 years ago

Figure 2 – Hardkernel at a recent workshop

We shipped around 3,000 ODROID SBC products per month in 2014. We’ve been shipping over 15,000 boards per month in 2018. Our global community forum had slightly over 4,000 registered members in 2014 and there are over 26,000 members today.

We started publishing the ODROID Magazine in January 2014. This month of Magazine is the first issue in 6th year amazingly. I didn’t know how much we grew over the past 5 years!

Figure 3 – ODROID Magazine first issue cover

What new directions do you see Hardkernel moving in the next 5 years? There is nothing new. We just want to continue to create products that will give developers a lot of fun, so we will keep closely playing with our community members to listen to their voices as we did.

Figure 4 – Hardkernel listens to its users to constantly improve its products

How has the ODROID community contributed to Hardkernel’s success? Community always gives us tons of great ideas to create new and cool products. Forum members kindly help us to resolve many software and hardware issues too. We still have very limited internal human resources. But we’ve overcome it thanks to our great community.

What steps does the Hardkernel team go through to develop new products? There is nothing special. If we find a bright idea with a feasibility, we just build a prototype quickly to test the functionality, performance and usability. If the test results are acceptable, we are polishing the prototype to make it more attractive to developers. After a couple of iteration of prototyping, we build engineering samples to validate our manufacturing process. We also give away some engineering samples to important community members to hear their voice in many cases. If there is no critical issue, we just launch the new product finally. But there are a lot of hidden time consuming internal process and mistakes because we are human beings.

Figure 5 – Hardkernel’s product development cycle

ODROIDs have become synonymous with retro gaming innovation; was that intended? The OGST, ORA, Batocera, Recalbox, Lakka and other gaming oriented community driven OS images for ODROID-XU4 have improved significantly and been more popular. Recently, ODROID-XU4 SBC price dropped again down to $49 and this SBC must be the most affordable and powerful for building a retro gaming console. Frankly speaking, we always like to play various games too and it is one of the main reasons why we made N64-like game console kit as well as the decent portable gaming device ODROID-GO!

Figure 6 – Nintendo 64 emulation is very popular with ODROIDians

What personal projects do you use ODROIDs for? I’ve been using several ODROID boards on my desk for many different purposes. Here is a good example: I’ve used an Intel Xeon E3-1230 based desktop PC since late 2013 and the hardware systems has some stability issues these days. Fortunately, our brand new ODROID-H2 performance is acceptable for my tasks and I decided to change my computer. Let me compare the old and new systems in Table 1.

Table 1 – Justin’s old PC and new ODROID-H2 component and price comparison

Probably, the price comparison is not fair since the SSD price dropped too much, but we have to agree the new ODROID-H2 PC is still very affordable, no noise from cooling fan and great energy savings against my old Xeon PC. The Xeon E3 processor computing power is obviously 40~50% faster than J4105 SoC. However, the much faster DDR4 RAM and NVMe flash storage in my ODROID-H2 system improves the overall performance.

I use two 2560×1440 27” 4K monitors for my tasks. I ran Firefox on the left side and Chrome on the other side. Even I opened 25 tabs on each browsers, it is still very smooth and comfortable.

Figure 7 – Justin’s desk before introducing the ODROID-H2

Figure 8 – Justin’s desk after adding the ODROID-H2

My old and bulky computer occupies a lot of space on my desk. It must be difficult to find my new mini PC. I can place more ODROID stuffs on my desk soon. Can you find my slightly customized H2 case?

Figure 9 – A closeup of Justin’s customized ODROID-H2 case

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